Product Launch Content
Marketing Can Be Done Well for Less Money
While many companies like to spend thousands on high-production videos for a product launch, sometimes it’s the simple approach that gets results. When we launched a chatbot for our website at SunPower, I realized that to tell the story I had to “show” my social audience not “tell” them how it works. Our Creative Team had its plate full with other asset needs for the launch so in just a few minutes I taught myself how to shoot a screen grab video and used it as one of our Facebook posts. It was the No. 1 performer among all the launch social posts, with 93K views. Put simply: I don’t say, “That’s not my job.” I figure out how to do what it takes to tell the story right.
This simple screen grab demo video received 95K views on Facebook.
SunPower Storage
When SunPower launched its first all-in-one solar storage solution we of course blitzed our social channels and blog with content that explained how it worked, but when California’s power outages hit, I responded in real-time, writing and editing immediate stories about how it related to this crisis (see here and here).
SunPower Flexible Panel
This new B2C product was completely different from anything SunPower had marketed before and gave us an opportunity to test outreach to a new type of consumer. With 425 shares on our Facebook post (left), this concept showed promise!